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Valerio Lauri
Creative Designer
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SKILLS

A restless work in progress

Branding

Branding is one of the most conceptual areas of design—starting with sketching and storyboarding, then ensuring every design element remains cohesive and consistent.
My approach to branding is always aimed at delivering clear communication and strong recognition for the target audience. I tailor graphic solutions to align seamlessly with client needs.

Digital

With over 20 years of experience across diverse design fields, I continuously keep up with the latest tools and industry trends.
I have the expertise to take a project from concept to completion—whether working independently or as part of a team—developing ideas and executing them across multiple channels, including print, illustration, web development, and motion design.

Web - UI

The digital landscape evolves rapidly, with new prototyping tools emerging every 6 to 12 months—keeping up can be a challenge!
However, I appreciate how modern prototyping platforms integrate atomic libraries within broader design systems. My goal is to create elegant web products that balance established design principles with intuitive user experiences.

Portfolio

My latest projects, split across design sectors.
Sport Direct

Sport Direct

Checkout process update, UI/UX project

CFA® Institute

CFA® Institute

Internal projects

OMD

OMD

OMD EMEA Internal Projects

Spotify

Spotify

One Vibe Pitch

Pfizer

Pfizer

Vydura Relaunch - Design Restyling

Max Quest

Max Quest

MaxQuest Website - User Journey Restyling

Levi's

Levi's

Levi's 150th Anniversary - Internal Video

Waitrose & Partners

Waitrose & Partners

Waitrose & Partners / OMD - Pitch Presentation

Shark Beauty

Shark Beauty

Shark Beauty + Amazon, influencer pitch

Burt's' bees

Burt's' bees

Burt's' bees + Boot's partnership - social media pitch

IG

IG Group

IG onboarding video - B2B communication

Bombay Sapphire

Bacardi

Bombay Sapphire - social media campaign

Martini

Martini

Casa and Terrazza Martini - social media campaign

SAP SE

SAP SE

SAP SE - B2B social media campaign

Three Mobile UK

Three Mobile UK

5G Phones page - web campaign

Three Mobile UK

Three Mobile UK

Checkout process refresh - UI project

Philips Sonicare

Philips

Philips Sonicare - pitch presentation

Three Mobile UK

Three Mobile UK

Christmas offers landingpage - web campaign

Aliexpress

Aliexpress

Aliexpress - web campaign

Aliexpress

Ever Clean

Ever Clean - social media campaign

Skoda

Skoda

X Vision - web campaign

Lightsource BP

Lightsource BP

Corporate projects

Quaker

Quaker

Quaker Kids Oatie Mix-Ups - web campaign

Harrods

Harrods

Harrods - Christmas web campaign

Natwest

Natwest

2019 Bond - website infographic

Refer a friend

Refer a friend

Bwin - web campaign

Rolla

Rolla

logo studio

New life experience

New life experience

Groupon - web commercial campaign

Complexity

Complexity

scientific event - web campaign

Christmas in July

Christmas in July

Groupon - web commercial campaign

Wellesley

Wellesley

web financial campaign

Groupon Wellness

Wellness

Groupon - web commercial campaign

Taste of Groupon

Taste of Groupon

Groupon - food commercial campaign

Groupon Wellness Sanctum

Wellness Sanctum

Groupon - web commercial campaign

VIP Tournement

Bwin - VIP Tournment

commercial campaign

Experience

It has been a long journey...

  • Freelance UI Designer

    Sept 2024 – Present

    Freelance Digital / UI Designer

    Private Companies
    Currently engaged in various freelance collaborations as a UI and integrated designer, primarily for fintech clients.

  • OMD UK

    June 2021 – Aug 2024

    Senior Digital Designer

    OMD UK
    Global Media Agency
    www.omd.com

    Responsible for social media campaign design, concept creation, motion/video editing, AR filters, and pitch presentation development in multiple formats (PPT, Google Docs).
    Clients: Alibaba, British Airways, Pepsi, Bacardi, Aperol, Bombay Sapphire, SAP SE, Tourism Ireland.

  • Three Mobile UK

    Sept 2019 – May 2021

    Senior Digital Designer

    Three Mobile UK
    Mobile Broadband Company
    www.three.co.uk

    Worked within the digital team and scrum team, managing web campaigns, including My3 client-side section, iPhone 12 pitch, Black Friday campaign, and Christmas landing page.
    Ensured adherence to brand identity and best practices while collaborating with copywriters, UX designers, and developers.

  • Freelance Digital Designer

    April 2015 – July 2019

    Freelance Senior Digital Designer

    Agencies: HPS Group, KP and Friends, Beetroot, Evoke
    Provided digital design for pitches, branding restyling, web assets, motion graphics, and video editing.
    Collaborated with dynamic agencies and worked on high-profile projects for clients such as BP, Skoda, Harrods, Bwin, NatWest, and Xerox.

  • Groupon EMEA

    April 2014 – March 2015

    Freelance Senior Digital Designer

    Groupon EMEA
    www.groupon.co.uk

    Managed commercial campaigns for EMEA, focusing on UK operations.
    Designed engaging visuals for promotions and adapted them for social media assets while adhering to brand guidelines.

  • Mashfrog

    Jan 2009 – July 2011

    Senior Digital Designer

    Mashfrog Spa
    Web Consulting Agency
    www.mashfrog.com

    Developed ad campaigns and web projects, including UI design, app mockups, social media banners, and motion graphics.
    Clients included Telecom, Eni, Enel, Capital, and The Weather Channel.

About Me

Personal life, hobbies, and goals

A confident Senior Designer passionate about creating the best visual experiences for every project. Always eager to explore new design trends and innovations.
I stay up to date with design trends and the latest graphic tools by following industry-leading magazines such as Campaign Live, Design Week, Creative Review, Awwwards, Medium, and UnderConsideration/Brand New.

Outside of work, I enjoy visiting art exhibitions and live music venues across London. I have a keen interest in reading about great designers like John Hegarty and Alan Moore, as well as exploring topics related to transhumanism. Recently, I’ve developed a strong passion for botany, finance, stock market investments, and the Mexican muralism art movement.

My natural environment is the digital and communication sector, particularly within agencies, but I thrive on external influences that push me further and help me grow. From a professional standpoint, this journey has been deeply fulfilling, and I look forward to continuing on this path for the rest of my career.

Profile Picture

Keep in touch

...always available for a coffee

North London - UK

(+44) 7961217425

valeriolauri@gmail.com