The goal was to further develop SAP's visual identity, refreshing their presence on social media, particularly on LinkedIn.
The brief required evolving the pre-existing visuals, maintaining specific gradients, selected images, and an overlay graphic interplay within the layout between key elements: the hero, the copy, their related shadows, and the background.
I curated a new image set and updated the previous gradients by replacing yellow with purple while keeping the other parameters consistent.
Once the initial visual was approved by both the client account and line manager, I proceeded to execute the rest of the required layout collection.
The final result is a vibrant and fresh LinkedIn post image and cover collection, aligning with the client's visual identity while giving it a refreshed and engaging look.
