Valerio Lauri - Digital Designer

Burt's Bees

Burt's Bees + Boots partnership - social media pitch - 2023, UK

The purpose of this pitch was to enhance the brand image, promote new lipstick flavors, and inform the target audience about product availability at Boots shops from now on. The technical brief required several things:
- First of all, adapting the BB Instagram format video ad into a 1920x1080px format.
- Then, based on video layout and content, creating two social media static banner sets: one for Burt's Bees brand only and another with Boots partnership in focus.
- Finally, as part of the presentation, developing OOH and billboard campaign examples based on the previously approved layouts.

Referral video

This ad was previously made by a third media agency and was then used by BB for the social media campaign.

Burt's Bees design system / color palette

Burt's Bees official font

Final video, Burt's Bees + Boots (1920x1080px format)

BB didn't provide the related working file, so we rebuilt most of the video from the ground up, researching its native assets and filling up empty spaces caused by the format vertical-horizontal translation with ad-hoc content, while maintaining the same storyboard and timeline.

Figma working file

Once the final video was approved, we started working on the static asset set, OOH, and billboard layouts, keeping the same visual of the final frame video and adapting it into each format.