New Services Social Media Campaign (LinkedIn) - London, UK
The goal was to further develop the SAP visual identity, refreshing their look on social media, especially on LinkedIn.
The brief required evolving the preexisting visual, based on specific gradients, chosen images, and overlay graphic elements within the layout, between main elements: the hero, the copy, their related shadows, and the background.
I selected a new image set and updated the old gradients with a new one, mainly replacing yellow with purple, keeping the rest of the parameters as they were.
Once the first visual was approved by both the client account and line manager, I immediately proceeded to execute the rest of the required layout collection.
The final result is a bright and fresh LinkedIn post image and cover collection, in line with the client’s visual identity but capable of reviving it.
Brand Identity, Primary Font (Benton, Black and Medium)
