Philips Sonicare

New Product OOH and Social Pitch Presentation - OMD UK, London, UK.
www.philips.co.uk

Repetition is Power
What you repeatedly do shapes the person you become and the beliefs you hold.
Philips aims to remind us that transforming our habits can lead to transforming our lives.

My role was to assist the team in designing an engaging and customized visual presentation for the client. This involved developing creative assets across multiple showcase layouts, including OOH (Out-of-Home), magazines, and web browsers. Additionally, I populated the Google Doc presentation with these design elements.

Mood Board

We collaborated with a designer to create a unique kinetic typeface for the campaign. The words will literally repeat in digital and out-of-home assets to reinforce the idea of repetition.

Mood Board Image 1 Mood Board Image 2

Visual

This is the official visual based on client feedback and our creative direction.

Final Visual

Contextual Digital

We took over digital publications such as Women’s Health, Refinery29, and Buzzfeed to engage our target audience.

Contextual Digital Showcase

OOH

We utilized Out-of-Home (OOH) advertising in locations frequented by our target audience, such as gyms, to reinforce our message.

OOH Advertisement

Print/Publisher

We placed print ads in magazines like Stylist and Men’s Health, as well as other relevant publications based on local market needs.

Print Advertisement