ZYN (Philip Morris brand)
Internal design freelance pertnership, 2026 UK
During this freelance collaboration, I managed all internal and external ZYN communications (a Philip Morris sub-brand focused on smoke-free, nicotine-free products).From a design perspective, I led the development of the ZYN Rewards campaign — a commercial initiative that rewarded customers after peeling the can’s seal and discovering rewards inside.
My responsibilities included creating ad-hoc key visuals, implementing a dedicated ZYN iconography set, designing a branded PowerPoint presentation, and producing a range of supporting collateral, including editorial content.
The core idea we developed connected familiar customer actions — popping the can, peeling the seal — with the visual metaphor of bubbles popping. This concept evoked lightness and a sense of ease, reflecting ZYN’s brand values, while visually revealing the rewards inside each bubble.
Working closely with the branding team and copywriters, we crafted the key visuals using approved brand elements such as the can, tins, and gifts, supported by headlines like “Pop a ZYN can, Pop a Reward.” This led to a pool of layout proposals presented to stakeholders for approval.
Zyn's rewards campaign, key visuals selection.
Graphic element example (zyn tin within popping bubble)
Channel roles icon set, now part of the zyn branding icon set
Once the layouts were approved, I moved on to designing the PowerPoint presentation, ensuring it was visually engaging and fully aligned with ZYN’s brand guidelines. This phase involved redesigning infographics, editing photos, and integrating short video clips.
Finally, we adapted the same visual and editorial content to create event collateral materials, including leaflets and flyers for live activations.
