My scrum team was selected for the 2020 Christmas web campaign, which included creating a dedicated landing page.
Starting with the Axure prototype designed by the UX team and following the atomic library, corporate image, and UX guidelines, I built the layout in Sketch using pre-existing modules. For specific campaign needs, I also created custom visuals.
As the final step in the agile cycle workflow, we tested the latest layout through user research, refining it iteratively until final approval was achieved.
