Our main duty as OMD Create was to take care of the Aperol social media identity, split into two main profiles: Terrazza Martini and Casa Martini.
We built each delivery through monthly scheduled design assets to show on its social media channels (mainly Facebook and Instagram).
Once the accountants and clients had defined the "assets calendar" within the brief for each asset.
I was accountable as a team digital designer, developing the idea through ad-hoc layouts, alongside all required formats, keeping in mind the client’s visual identity and brand guidelines.
Casa Martini, Introduction video, Facebook format, March 2021
Casa Martini, Introduction video, IG poll, October 2021
Terrazza Martini, Static layout set, June 2021
Terrazza Martini, Static layout set, August 2021
Terrazza Martini, Riserva Speciale, Facebook format video, September 2021
