CFA® Institute

Internal projects and B2C campaigns. London, UK - 2024/25

My role covered multiple areas: assisting management with both internal and external company communication, and supporting it with print (posters, vertical rollers, flyers, brochures) and digital assets (social media reels and carousels, web banners, CFA ad-hoc landing pages).

Behind the scenes, I collaborated with the Branding and RPC Lab UI teams on our biggest internal design project: the CFA® Design System integration.
My responsibility in this project was to work in synergy with the UI team to integrate the old, now obsolete branding guidelines into a consistent design system in Figma. This was aimed at connecting all our services (B2C assets, social media, newsletters, websites) under a unified, modern, and flexible online platform—resulting in a more consistent brand identity and communication strategy.

CFA brand identity is splitted in 4 diffrent "sub brands": CFA Institute, CFA Program, Research and Learn. Each of them with a distinctive logo and color palette.

Old CFA branding guidelines vs new integrated typography page on Figma

Old CFA colour palette vs new palette on Figma

primary buttons, guide page

Once the new integrated system was entablished, I started to execute all the new web assets directly on Figma, drastically shortening research and exection time.

Print product, vertical hanging banners

internal presentation (Powerpoint)

newsletter in Hobspot

newsletter in Hobspot