Twinings
Amazon PDP project, 2026 UK
Twinings is launching a refreshing look for the Superblends tea collection, with a focus on health, wellness, and functional benefits.My duty was to produce e-commerce (Amazon) creativities. The deliverable included:
- A PDP (Product Detail Page) images gallery
- A set of Amazon A+ Content modules
The brief required to keep the content of each design component as it was but refreshing each layout, updating it along the current Twinings design system.
First of all, I examined the Twinings design system, picking up one colour palette among the approved ones.
Superblends Super Green Matcha Amazon page, new product gallery
New gallery muckup
old vs new, Amazon product page layouts comparison
Amazon A+ Content modules (6) 970x300px, final layouts.
You can note as now the modules are all part of the same layout, gently merging green tonality gradients across modules.
They are all now inline with Twinings design system as well.
