Sky
New subscription commercial campaign, 2026 UK
During this freelance collaboration, My main duty was taking part of new pitches and commercial campaign, creating or develping visuals thorugh static (web banners) and dinamic content (TV format video and ocial media reels).In this particular case, the goal was promoting all avaialble content within sky commercial bundle, inclusing other entertainment franchise content like: Netflix, HBO and Disney; all avaialble with a single Sky subscription for £24 a month.
The task started with KVs creation, 2 version: one along carousel style and second one using a cinema clappeboard element.
Sky branding guidelines slide
Sky branding guidelines, print indications
Sky branding guidelines, framing system
Subscription campaign, key visuals: Carousel and Clapperbord
Sky design system, master component
After the SK ok, I quickly moved to the execution step, first on Figma, creating static web banners and then, on display page, buidling the storybiard for the reel to produce on After Effects. As Sky content, we used preestablish design system libraries.
project figma working file
